Marketing an ice machine isn’t exactly the same as marketing a fast food company, but when the folks at Resurfice landed the rights to for its electric ice resurfacing machine to be the official resurfacer of the Vancouver games, they were probably pretty psyched.
But what ensued yesterday at the Richmond Oval, in between heats for the men’s 500m speedskating event, turned into a marketing nightmare.
You see, the machine failed. Check that. Machines. And it wasn’t the same problem. One was the drive and one was the conveyer belt.