That got your attention, didn't it? Buxom gals showing off their assets is a sure way to get people (men) to stop in their tracks and pay attention.
Here's a pair of stories in this vein.
First, CBS has a hit on its hands with "Undercover Boss",the show where each week a top executive goes undercover at his own company to see what's really happening on the front lines. CBS claims the companies it profiles have no say in how the program turns out. However, keep in mind that "Undercover Boss" is an entertainment program. It is not produced by the news division. This is not a documentary.
The show debuted to record ratings right after the Super Bowl, featuring Larry O'Donnell, COO of Waste Management , who learned how to clean portable toilets, pick up trash, and separate recyclables. It was both a ratings and PR hit.
The second episode was also a ratings hit, but maybe not so great for PR. The CEO of Hooter's, Coby Brooks, went undercover. Millions watched as Brooks witnessed a manager named "Jimbo" force "Hooter's girls" to lean over and compete in a bean-eating contest with their hands behind their backs.
It's not the sort of thing that wins you awards from the Rotary Club.
Brooks did not break cover during the incident, but went out to his car to call the owner of that particular Hooters franchise to say something needed to be done. However, by the end of the show, Jimbo still had a job, even after defending his performance.
I don't know whether the CEO had the power to fire Jimbo on the spot, since the guy works for a franchisee. Nor was I privy to whatever prepping Jimbo may have had from the show's producers. Again, this is an entertainment program, not Nova. I sent out a tweet about it, and Hooters responded.
On its Facebook page, the company says that after the program finished filming, Jimbo "resigned from his duties as an employee of Hooters and has left to pursue other options outside the Hooters system." The company says the CEO would have handled the situation differently "except the CBS contract requirements and the realities of 'reality TV' did not allow for this result." Specifically, Hooters says the contract would not allow Brooks to break cover, or even mention the name of the franchise owner, Texas Wings, Inc.
"Hooters has a longstanding and highly effective policy protecting employees from all harassment," the company says. "Hooters of America and Texas Wings are confident the incident portrayed on Undercover Boss is in no way representative of conduct within the Hooters system, which employs over 25,000 people at 460 restaurants in 42 states and 27 countries."
Meantime, The Atlanta Constitution Journal reports that CEO Coby Brooks sent employees a letter this week letting them know Hooter's is "engaged in the financial market to find the right partner or partners" for the chain. The paper says Brooks wants to quell rumors the company is putting itself up for sale, and said its goal right now is to meet the tax obligations of his late father's estate.
But wait, there's more.
The second item coming into my email box involving women in skimpy clothing comes from PETA.
As I've reported before, the animal rights group is increasingly modeling animals in their promotional material. Animals don't wear clothes, and neither do PETA supporters, apparently. Now, PETA is holding a contest for the "Sexiest Vegetarian Next Door."
Nearly all of the entries are women. What, sexy men only eat meat? There are a few men who've submitted entries, though one is dressed in drag. Winners will get a trip to Hawaii. I'm not sure you have to prove you're a vegetarian.
You only have to prove you're hot.
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