CNBC Announce that Bernard Lo will Rejoin the Network

SINGAPORE, March 1, 2010 – CNBC, First in Business Worldwide, announced that Bernard (Bernie) Lo will rejoin the network as an anchor based out of its Hong Kong Studio. His new assignment will include coverage during core business day programming, as well as a weekly 30-minute talk show. In this new capacity, Lo will report to John Casey, VP, News and Programming for CNBC Asia.

“We have been steadily building the strongest on-air team of journalists of any network in the region over the past few years. This addition will ensure CNBC continues to best serve the Asian viewer with the most capable people in the business,” said John Casey. “Bernie’s engaging and accessible style will be a perfect complement to our already world class, award-winning team.”

Over the last 6 years, Lo has been the lead anchor on Bloomberg television, based out of Hong Kong. Prior to that, he was with CNBC, also based in Hong Kong, where he hosted several of its flagship programmes including Squawk Asia and talkshow Lo& Co.

“More than a decade ago I was part of the frontline at CNBC, spearheading coverage of the Asian Financial Crisis. Today, the financial challenges are universal and the impacts are being felt by all,” Bernie said. “More than ever, the world is watching CNBC and I am thrilled to have the opportunity to rejoin the team.”

This is the latest in a series of strategic moves for CNBC Asia over the last several months. These include the January launch of a 24-hour Korean language network in Korea (SBS-CNBC) and the announcement of a new studio at the Singapore Exchange (opening in the second quarter of 2010).

“I am thrilled to welcome Bernie back to the CNBC family,” said Satpal Brainch, President and Managing Director, CNBC Asia. “With two decades in the industry, Bernie’s experience, access and insight will be a tremendous asset to our organization. This latest move continues to highlight CNBC’s commitment to our viewers and to the region.”

About CNBC Asia Pacific
CNBC, First in Business Worldwide, provides fast, accurate, actionable and unbiased business news and analysis to over 370 millions households worldwide.

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G telecommunication platforms throughout various markets.

For more information, please visit us at http://asia.cnbc.com

About CNBC
With CNBC in the U.S., CNBC in Asia, CNBC in Europe, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 95 million households in the United States and Canada. The network's 17 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 9:00 p.m) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC News bureaus worldwide.

CNBC.com and CNBC Mobile Web ( <http://mobile.cnbc.com/> http://mobile.cnbc.com) offer real-time stock quotes and charts, CNBC's breaking news & analysis, market and pre-market data. Additionally, CNBC.com provides videos, live streaming of events and market opens in Asia and Europe, and industry and topic-specific blogs from our award winning reporters and guests.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at <http://nbcumv.com/cnbc/>.

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