CNBC Sports Business Reporter Darren Rovell :
Gatorade Drops Tiger Woods
Tiger Woods has lost his third endorsement deal. The embattled golfer was dropped by Gatorade, CNBC confirmed on Friday.
"I can confirm that we no longer see a role for Tiger in our marketing efforts and have ended our relationship," Gatorade spokesperson Jennifer Schmit told CNBC. "However, our partnership with the Tiger Woods Foundation will continue.? We wish Tiger all the best."
Late last year, just days before Woods got into an accident that triggered the fallout, Gatorade said it would be discontinuing its Gatorade Tiger drink, but the company still issued statements of support for Woods and continued to confirm that its contract with Woods was intact. But on Friday, Gatorade's logo was no longer present under Tiger's sponsors on the golfer's Web site.
The other two companies that have dropped Woods are AT&T and Accenture. Woods still has deals with Nike, EA Sports, Gillette and Tag Heuer.
All references please credit CNBC.
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com .
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/ .