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CNBC EXCLUSIVE: CNBC MEDIA ALERT: BOB CARTER, GROUP VICE PRESIDENT OF TOYOTA NORTH AMERICA, ON CNBC'S "POWER LUNCH" TODAY

WHEN: TODAY, TUESDAY, MARCH 16TH AT 12PM ET

WHERE: CNBC'S "POWER LUNCH"

In a CNBC EXCLUSIVE interview, Bob Carter, Group Vice President of Toyota North America, will discuss how the company is working to overcome negative press, how sales are holding up and specifically, how sales of the Prius are doing after a week of bad news, among other topics.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.