Singapore, 17 March 2010-- CNBC, First in Business Worldwide, in Asia Pacific today announced the promotion of Jacqueline Lam to Vice President of Marketing & Distribution effective immediately. Based in Singapore, Lam will report to Satpal Brainch, President and Managing Director of CNBC Asia Pacific.
In this expanded role, Lam will be responsible for providing strategic direction to the marketing function and further building the CNBC brand with advertisers, partners and their core audience.
Lam joined CNBC Asia five years ago as Manager of Affiliate Sales and rose to her most recent position of Head of Network Distribution. She has expanded the network across Asia Pacific and will continue to oversee CNBC’s efforts to enhance distribution opportunities on all TV and digital platforms.
“We’re excited to have Jacqueline head Marketing and Distribution for CNBC in Asia,” said Satpal Brainch, President and Managing Director, CNBC Asia Pacific. “She has been an integral part of the team for the past 5 years and brings a keen sense of the marketplace as well as a strong understanding of what the CNBC brand represents.”
Previously, Lam was with MediaCorp New, where she was the Manager, Regional Distribution and Marketing, responsible for identifying and strategizing channel market entry in Asia. Prior to that she was the Marketing Manager for J.D. Edwards (Asia Pacific) Pte Ltd. During her tenure there, she led events management, advertising, brand management and the Corporate Communications division. Her efforts led to the roll out of Supply Chain Management and e-business applications through marketing campaigns in the region.
Lam is a graduate of Oklahoma City University, where she holds a Bachelor’s Degree in Mass Communication, as well as a Diploma in Business Administration from the Singapore Polytechnic.
About CNBC Asia Pacific
CNBC, First in Business Worldwide, provides fast, accurate, actionable and unbiased business news and analysis to over 370 millions households worldwide.
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G telecommunication platforms throughout various markets.
For more information, please visit us at http://asia.cnbc.com