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CNBC TO SERVE AS OFFICIAL BROADCAST PARTNER FOR INTERNATIONAL CTIA WIRELESS 2010®

Englewood Cliffs, NY March 17, 2010 – CNBC, first in business worldwide, will be the “Official Broadcast Partner” at the upcoming International CTIA WIRELESS® trade show and conference, which will take place on March 23-25 at the Las Vegas Convention Center. The network will broadcast live from the exhibition floor throughout the conference, covering all the breaking news, the many product debuts and conference special events.

Microsoft, Google, AT&T, Verizon, Apple and so many more are trying to develop products and partnerships that capitalize on the exponential consumer growth and demand for wireless products,” said Jeremy Pink, SVP, Business News, CNBC. “As CTIA’s official broadcast partner, we will be able to give investors unprecedented access to all the market moving news from this preeminent wireless event.”

"We’re very happy to have CNBC’s participation as the official broadcast partner this year,” said Robert Mesirow, vice president and show director for CTIA. “As we enter the mobile decade, we anticipate having a lot of news at this year’s show. CNBC’s presence will give viewers a glimpse of the rapid pace of innovation and growth in the wireless industry.”

Power Lunch anchor Michele Caruso-Cabrera and CNBC’s Silicon Valley Bureau ChiefJim Goldman will be reporting live from Las Vegas. Goldman will be providing updates for CNBC, CNBC Europe, CNBC Asia and blogging on CNBC.com throughout the conference. On Wednesday, March 24, Caruso-Cabrera will co-anchor a special “Power Lunch” from CTIA, focusing on the dramatic growth happening throughout the industry and speaking with the hottest companies within the space. In addition, Goldman will be moderating the panel “Mobile Video: Overcoming Fragmentation for the Benefit of Users” featuring executives from FLO TV, Sony Pictures, AT&T and Disney & ESPN Networks. On Thursday, March 25, Caruso-Cabrera will moderate the final keynote panel that will focus on how mobile technology is transforming business, media and the economy featuring Academy Award-Winning Director James Cameron; Aneesh Chopra, assistant to the President and U.S. CTO, Office of Science and Technology Policy; and Twitter Co-Founder Biz Stone. CNBC.com will stream keynote events at ctia.cnbc.com.

CNBC will be broadcasting from a multi-faceted, interactive show floor exhibition that, in addition to being a broadcast center, will highlight the network’s wide range of real-time mobile products.

CNBC Contact:

Amy C Zelvin

201-735-4740

Amy.Zelvin@nbcuni.com

CTIA Contact:

Cheryl Delgreco

617-723-4004

cdelgreco@msipr.com

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.