Tiger Woods is coming back to the Masters, an event whose exclusivity has always made it one of the toughest tickets in sports. That might lead you to believe that, given the magnitude of his return, prices are skyrocketing to never-before-seen levels.
Turns out that, at least at this point, is a total myth.
There is some movement.
According to FanSnap.com, a ticket event search engine, the asking price for the average four-day badge went from $2,600 apiece before the announcement to $2,710 after the announcement. Individual day passes were going for $20 to $80 more.
You can check out FanSnap’s graph that charts the action of the last two days by clicking here.
What you see above is the average of all tickets, but FanSnap spokesman Christian Anderson says that Thursday only tickets can still be had for as little as $460.
Robert Tuchman, executive vice president of Premiere Global Sports, a sports event hospitality firm, said tickets on a wholesale basis went up a couple hundred dollars since last week, but it’s nothing compared to the past.
“I remember selling a badge for $11,000 in 1997,” Tuchman said. “Just a couple years ago, those four-day badges were easily selling for $4,000 each. So the numbers are just very depressed because of the economy.”
That doesn’t mean that there hasn’t been a nice bounce.
Tuchman’s company sold six trips to corporate customers since yesterday and its individual consumer site SportsTravel.com saw a 20 percent jump in Masters business in a 24-hour period.
But despite the supply –- StubHub is offering less than 100 total four-day badges –- the demand just isn’t what it used to be.
Seems like people are content to watch what is pretty much a lock to be the most watched golf tournament of all time on television instead of paying to say they were there.
Questions? Comments? SportsBiz@cnbc.com