I'm reporting from Facebook's third annual developers conference, where 1500 of the entrepreneurs behind Facebook's 500,000 applications have gathered. Everyone wants to hear what CEO Mark Zuckerberg has in store for the platform, and how it'll affect their applications.
Before the keynote I spoke to Mark Pincus,the CEO of Facebook's biggest developer by far- Zynga.
Zynga may not be a household name, but its games are: "FarmVille" and "Mafia Wars" are two of the most popular applications on the web. Zynga's games have 235 million monthly users.
"Farmville" is the most popular game on Facebook with 81.4 million monthly users. FarmVille has 30 million virtual farms-- to give some context there are only 2 million real farms in the US.