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SouthPeak's My Baby(TM) Franchise Exceeds One Million Copies Sold Massively Popular Games for Wii(TM) and Nintendo DS(TM) Achieve Sales Milestone

MIDLOTHIAN, Va., May 10, 2010 (BUSINESS WIRE) -- SouthPeak Interactive Corporation (OTC BB: SOPK) today announced that its popular My Baby(TM) franchise has sold over 1 million units in the United States and Canada. Each of the three games in the My Baby franchise features a fun simulation of parenting appealing to girls aged 6 to 11 years old. Starting with a newborn in My Baby Boy and My Baby Girl, gamers can experience the joys of parenthood through to the toddler years in My Baby First Steps.

The original blockbusters, My Baby Boy and My Baby Girl are available for the Nintendo DS(TM); the equally popular sequel, My Baby First Steps is available for both Wii(TM) and Nintendo DS. Innovative marketing and PR campaigns have positioned the My Baby series as the doll of the 21st Century with spectacular results.

"This significant milestone demonstrates that our My Baby franchise continues to grow at a phenomenal rate," said Melanie Mroz, SouthPeak's President and Chief Executive Officer. "The lasting popularity of these titles is evident not only in sales, but also in the active user participation in our vibrant online My Baby Village community. We believe a considerable growth opportunity exists for the franchise and expect to continue the expansion of the My Baby universe in the future." Developed by France-based Nobilis Games, each My Baby game has a suggested retail price of $29.99. They are rated E for Everyone by the ESRB. For more information about the My Baby world of games, visit http://www.mybabyvillage.com or http://www.southpeakgames.com.

About SouthPeak Interactive Corporation SouthPeak Interactive Corporation develops and publishes interactive entertainment software for all current hardware platforms including: Xbox 360(R) videogame and entertainment system from Microsoft, PlayStation(R)3 computer entertainment system, PSP(R) (PlayStation(R) Portable) system, PlayStation(R)2 computer entertainment system, Wii(TM), Nintendo DS(TM), iPhone and Windows PC.

SouthPeak's games cover all major genres including action/adventure, role-playing, strategy, racing, puzzle, sports and edutainment. SouthPeak's products are sold in retail outlets in North America, South and Central America, Europe, Australia and Asia. SouthPeak is headquartered in Midlothian, Virginia, and has offices in Grapevine, Texas and Leicester, England.

SouthPeak's extensive portfolio of over 50 interactive entertainment games spans a variety of platforms and genres including RPG, simulation, FPS, sports, strategy, puzzle and fighting.

For additional information, please visit SouthPeak's corporate website: www.southpeakgames.com If you would like to be added to SouthPeak's email list to receive news directly, please send your request to southpeak@tpg-ir.com.

About Nobilis Nobilis, a Lyon based producer, publisher, and distributor of video games (PC, Xbox360TM, PlayStation(R)2, PlayStation(R)3, PSPTM, Wii(TM), Nintendo DS(TM), and Interactive DVDs) and video game accessories, was founded in 2001. Nobilis has several distribution subsidiaries in France (Lyon), Spain (Madrid), Belgium, Holland, Luxembourg (Bruxelles), and an office in Italy (Rome). Nobilis Publishing games are already sold in over 40 different countries with the most prominent partners.

SOURCE: SouthPeak Interactive Corporation CONTACT: Media Contact: SouthPeak Aubrey Norris, 817-305-0055 PR Manager anorris@southpeakgames.com or Investor Contact: Brandi Floberg or Lee Roth 212-481-2050 southpeak@tpg-ir.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Virginia INDUSTRY KEYWORD: Other Consumer

Entertainment

Electronic Games

Technology

Consumer Electronics

Software

Children

Teens

Online

Consumer SUBJECT CODE: Product/Service