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The Bon-Ton Stores, Inc. to Broadcast Review of First Quarter Fiscal 2010 Results

YORK, Pa., May 10, 2010 (BUSINESS WIRE) -- The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced that its results for the first quarter fiscal 2010 will be released on Thursday, May 20, 2010.

The Company will host a conference call on Thursday, May 20, 2010 at 10:00 a.m.

Eastern time to discuss first quarter fiscal 2010 results, followed by a question and answer session.

Investors and analysts interested in participating in the call are invited to dial (888) 263-8506 at 9:55 a.m. Eastern time. A taped replay of the conference call will be available within two hours of the conclusion of the call and will remain available through Thursday, June 3, 2010. The number to call for the taped replay is (888) 203-1112 and the conference PIN is 4859192.

The conference call will also be broadcast on the Company's website at http://investors.bonton.com. An online archive of the webcast will be available within two hours of the conclusion of the call and will remain available through Thursday, June 3, 2010.

The Bon-Ton Stores, Inc., with corporate offices in York, Pennsylvania and Milwaukee, Wisconsin, operates 278 stores, including 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company's website at http://investors.bonton.com.

SOURCE: The Bon-Ton Stores, Inc.

CONTACT: The Bon-Ton Stores, Inc. Mary Kerr, 717-751-3071 Vice President Investor and Public Relations mkerr@bonton.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Pennsylvania INDUSTRY KEYWORD: Home Goods

Retail

Fashion

Specialty

Other Retail SUBJECT CODE: Earnings

Conference Call

Webcast