Appoints Matt Gallatin, Yahoo! Corporate Finance Executive, as Vice President of Finance and Administration Yahoo!, Merrill Lynch Veteran Brings Deep Online Advertising and Finance Experience to Fast Growing Online Brand Advertising Company

SAN MATEO, Calif., May 10, 2010 (BUSINESS WIRE) --, the leading online display and video advertising platform for offline Brand advertisers, today announced the appointment of Matt Gallatin as Vice President of Finance and Administration. Gallatin joins after five years at Yahoo!, where he served as Vice President of Corporate Finance, following eight years in investment banking at Merrill Lynch. Among his other Yahoo! responsibilities, Gallatin led the analysis and structuring of revenue partnerships totaling over $3 Billion, and M&A analysis for acquisitions including Blue Lithium. At, Gallatin will lead the finance, accounting, human resources and legal functions.

"I am excited to join and work again with some of the most talented people with whom I had worked at Yahoo!," said Gallatin. "The market opportunity is enormous, Brand advertisers are moving their budgets online rapidly, and has proven it delivers tremendous value to these advertisers. The team, technology and momentum position the company for rapid growth." "Yahoo! created the online Brand advertising business, doing the biggest and most innovative deals with the largest Brand advertisers and agencies in the world," said Elizabeth Blair, CEO and Co-Founder of "With the addition of Matt, six of the seven members of's executive team worked together at Yahoo! during this era. At, we've built the industry's first Media Futures Platform, enabling top Brands to plan and buy campaigns up to a year in advance across hundreds of websites, driving large, measured increases in offline sales. Our customer base and revenue have more than doubled year over year, and now is the perfect time for Matt to join and work with us to drive the outsized revenue and profitability our technology and customer momentum make possible." Prior to Yahoo!, Gallatin served in the Corporate Finance group at Applied Materials (AMAT), and spent 8 years at Merrill Lynch (MER), executing IPOs, mergers and acquisitions, private placements, and debt financings across the technology and project finance sectors. Matt received a B.A. in Economics from Allegheny College and an MBA from the Haas School of Business at the University of California, Berkeley.

About drives efficient, effective and profitable offline sales for top Brand advertisers through online display and video advertising. The Company created and operates the first and only online Media Futures Platform, providing advertisers and agencies with Quality, Scale and Value. Guaranteed.(R): web-wide page-level quality filtering, tight management of campaign reach, frequency, composition, smoothness and breadth, and inventory price and delivery guaranteed up to twelve months in advance.'s customers include the largest agencies and Brand advertisers in the world across consumer packaged goods, retail, food service, pharmaceutical, entertainment, finance and technology. The Company is privately held and headquartered in Silicon Valley, with sales offices throughout the US.

SOURCE: CONTACT: Ali Weitzman, 301-908-3411 Copyright Business Wire 2010 -0- KEYWORD: United States

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