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The Pageflex Technology Powers the BouncyBugs Website for Creating Photo Books and Personalized Gifts

MARLBOROUGH, Mass., May 10, 2010 (BUSINESS WIRE) -- Pageflex(R), a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable publishing and web-to-print solutions, announced today Pageflex technology has been used by PhotoBooks Plus, LLC to create their BouncyBugs website for personalized children's books and gifts.

Built with Pageflex Storefront, and using a combination of form filling and online design and editing features from Pageflex, the BouncyBugs site gives users the power to create their own customized and gifts and stories using a child's name and relevant information. BouncyBugs.com features an intuitive interface that guides users through the process of creating a range of customized products, including photo gifts, placemats, photo story books, greeting cards, coloring pages, baby announcements and personalized notebooks.

Also included on the site are For Kids By Kids story books which enables kids, parents, and those who love them a way to create a books which feature themselves as the main character. Future plans for PhotoBooks include developing similar photobook sites specifically designed for weddings and keepsakes.

The creation of BouncyBugs is a realization of a long-time dream of PhotoBooks Plus founder and CEO Anita Thomas. Her work began studying a range of publishing and design technology, which eventually led her to purchase book publishing equipment and to start her own company devoted to building and publishing books.

The acquisition of Pageflex Storefront provided the technological piece that enabled the BouncyBugs site become a viable ecommerce site.

As Anita Thomas describes, "Providing kids with a way to create and publish their own books has been a dream of mine for some time. I had the idea, the design expertise, and the equipment all ready to go; the only thing what was missing was the right technology. Pageflex solved that problem perfectly, giving me the software to bring this site online and enable my customers to personalize their own stories and gifts. In addition, the site skinning capability in Storefront will enable me to easily add future sites. For all these reasons, Pageflex was the technology I needed to turn dreams into books." "Pageflex Storefront is a robust technology, enabling our customers to deploy online sites that enable the creation, customization and distribution of all kinds of documents. The BouncyBugs site is a great example of how Pageflex Storefront supports a consumer-focused site that produces a range of graphically rich and fun products. We are delighted by the work of PhotoBooks Plus and they way in which they have used Pageflex to advance their business," states Anna Magliocco-Chagnon, president and CEO of Bitstream Inc.

Future plans for PhotoBooks Plus includes developing sites for keepsakes and wedding books.

About the Pageflex Platform Pageflex enables companies across the globe to communicate their marketing messages more easily and effectively. The award-winning Pageflex product line sets the standard for excellence and innovation in targeted marketing and brand management. Pageflex offers the ability to personalize any form of communication in print, e-mail, or on the Web. Our Web-to-Print software, in particular, has earned widespread recognition as a best-in-class solution for online document customization and ordering.

About Bitstream Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream's award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company's MyFonts brand is the world's leading provider of fonts to consumers. Bitstream's Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company's latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.

SOURCE: Pageflex CONTACT: Press: Bitstream Inc. Marion Williams-Bennett, 617-520-8311 or Photobooks Plus, LLC Anita Thomas, 530-577-5214 CEO www.bouncybugs.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Massachusetts INDUSTRY KEYWORD: Entertainment

Technology

Internet

Software

Photography

Children

Parenting

Communications

Advertising

Marketing

Books

Publishing

Consumer SUBJECT CODE: Product/Service