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MediaTrust Completes $18.8 Million Recapitalization and Follow-On Investment Leading Performance Marketing Company Reorganizes and Strengthens Financial Structure Following Bardon Advisors Acquisition

NEW YORK, May 10, 2010 (BUSINESS WIRE) -- MediaTrust, a leading digital performance marketing company based in New York City, has executed an $18.8 million recapitalization led by Ropart Asset Management Funds of Greenwich, CT.

The announcement follows the recent acquisition by MediaTrust of Bardon Advisors, a leading Los Angeles-based Cost Per Click (CPC) search and affiliate marketing platform for online advertisers and publishers.

"This funding combined with the recapitalization strengthens our balance sheet, enables us to effectively combine the resources of our two companies, and provides the resources to build an even more robust platform for online direct response advertisers," said Peter Bordes, CEO of MediaTrust. "We are now in a better position to invest in future innovation, and capitalize upon partnerships and market opportunities as they develop." MediaTrust's management team, including the recent addition of Bardon CEO Keith Cohn as President, will remain unchanged.

Todd A. Goergen, Managing Partner of the Ropart Asset Management Funds, stated of the deal, "We continue to strongly support our investment in MediaTrust. The firm has forged ahead as a leader despite these tough macro-economic conditions, showing the strength of its platform-centric approach to performance marketing.

With its scalable business model, strong relationships, and experienced management team, MediaTrust is extremely well positioned. We look forward to the future success of the combined resources of MediaTrust and Bardon Advisors." MediaTrust, the ninth fastest growing company in the U.S. according to Inc.

Magazine, recently acquired Bardon Advisors, making it the first company to offer advertisers Cost per Click (CPC), Cost Per Lead (CPL) and Cost Per Action (CPA) online advertising programs through a primarily self-service performance marketing platform.

About MediaTrust MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. MediaTrust enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the Company was ranked 9th fastest growing U.S. Company by Inc.

Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Los Angeles, Toronto, and Santa Barbara.

More information on MediaTrust can be found at: www.mediatrust.com http://blog.mediatrust.com www.twitter.com/mediatrust www.facebook.com/mediatrust 1-877-987-8785.

SOURCE: MediaTrust CONTACT: Just Drive Media Ali Croft, 510-932-1878 ali@justdrivemedia.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

New York INDUSTRY KEYWORD: Technology

Software

Communications

Advertising

Marketing SUBJECT CODE: Funding