WAYNE, N.J., May 10, 2010 (BUSINESS WIRE) -- Today, Castrol Motor Oil and Soccer United Marketing, Major League Soccer's marketing arm, announced that Castrol GTX High Mileage will be the official motor oil of Major League Soccer, the U.S. Men's National Soccer Team and Mexican National Soccer team. The multi-year sponsorship deal brings Castrol's international support of the world's most popular sport home to fans in the United States, giving car enthusiasts and soccer fans extra reason to cheer for their favorite teams, now supported by their favorite motor oil.
"Castrol GTX High Mileage is engineered to outperform and outlast the competition through a passion to be the best, dedication to technical prowess and teamwork," said Marisa Ciardi, Associate Brand Manager for Castrol GTX High Mileage. "Soccer players and fans know that this is what it takes to be a champion, and it's what makes our new partnership with Soccer United Marketing a winning combination." Castrol will support both the U.S. and Mexican Men's National teams as they prepare to compete on the world's largest stage this summer at the 2010 FIFA World Cup. In 2008, Castrol signed a prestigious six-year deal as a FIFA World Cup Sponsor, which includes the 2010 FIFA World Cup(TM) in South Africa, the 2014 FIFA World Cup(TM) in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period.
"We are excited to welcome Castrol, a company with a strong commitment to the global sport of soccer as a partner of FIFA, to the SUM family," said Kathy Carter, Executive Vice President, Soccer United Marketing. "Castrol joins us in an incredibly exciting year, as MLS celebrates its 15th season, and the 2010 FIFA World Cup takes place in South Africa." For over 100 years, Castrol has been the technology leader in motor oil with advanced proprietary formulas that exceed the world's toughest industry-agreed standards. In March 2002, Castrol once again raised the bar for motor oil by launching Castrol GTX High Mileage, its conventional motor oil that helps extend engine life by fighting the main causes of engine failure: sludge, deposits and wear.
GTX High Mileage provides complete protection including: -- Superior detergency that fights sludge build up -- Seal conditioners to help reduce leaks -- Advanced additives that minimize engine wear About Castrol BP Lubricants USA Inc. markets premium lubricants and business--building programs directly to independent lube operators, service providers, new car dealers and leading retailers. Our leadership brands include Castrol(R) GTX(R) -- a premium conventional motor oil; Castrol(R) GTX(R) High--Mileage(TM) -- designed for vehicles with over 75,000 miles; Castrol(R) SYNTEC(R) BLEND(TM) -- with an added level of synthetic protection; Castrol(R) SYNTEC(R) -- a full--synthetic, super--premium motor oil; Castrol(R) EDGE -- an advanced synthetic that offers unsurpassed engine wear protection, performance and efficiency; as well as our range of commercial transport lubricants. To find out more about Castrol products and programs, please call 1--888--CASTROL or log on to www.castrol.com/us.
About Major League Soccer Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. MLS kicked off its 15th season on March 25, 2010. MLS features 16 clubs each playing 30 regular season matches in 2010. Those teams include Chicago Fire; Colorado Rapids; Chivas USA; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; Kansas City Wizards; Los Angeles Galaxy; New York Red Bulls; New England Revolution; 2009 MLS Cup Champion Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; Toronto FC; and, in their inaugural season, Philadelphia Union. Expansion teams in Vancouver and Portland will debut in 2011 and in Montreal in 2012. For more information about MLS, log on to the League's official Web site at www.MLSsoccer.com.
About Soccer United Marketing Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup(TM), and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament - InterLiga(TM). SUM also manages promotional and marketing rights in the United States for Mexico's most popular sports team, Club Deportivo Guadalajara (Chivas).
In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico's First Division clubs, as well as the Pan-Pacific Championship, an international soccer tournament that crowns the top club from the Pan Pacific region. In 2008, SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. In early 2009, SUM announced the creation of the SUM Digital Network, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM's slogan: One Sport. One Company.(TM) For more information, please visit www.SUMworld.com.
SOURCE: Castrol CONTACT: Major League Soccer & Soccer United Marketing Sean Dennison, 212-450-1223 firstname.lastname@example.org or Ogilvy PR Kelli Gail, 212-880-5261 Kelli.email@example.com Copyright Business Wire 2010 -0- KEYWORD: United States
New Jersey INDUSTRY KEYWORD: Soccer
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