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eFuture Schedules 2010 First Quarter Release on Wednesday, May 19, 2010

May 10, 2010 /PRNewswire via COMTEX/ -- Earnings Conference Call to be Held on Thursday, May 20, 2010 at 5:00 am (US Pacific) / 8:00 am (US Eastern) / 8:00 pm (Beijing) BEIJING, May 10 /PRNewswire-Asia/- eFuture Information Technology Inc. (Nasdaq: EFUT) ("eFuture" or the "Company"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it will release its financial results for the quarter ended March 31, 2010 after the US market closes on Wednesday, May 19, 2010.

The earnings press release will be available on the investor relations page of the eFuture website at http://www.e-future.com.cn/eng/newslist.asp?lm=36&lmname=LM2 .

Following the earnings announcement, eFuture senior management will host a conference call on Thursday, May 20, 2010 at 5:00 am (US Pacific) / 8:00 am (US Eastern) / 8:00 pm (Beijing) to discuss the Company's 2010 first quarter financial results and recent business activity. The conference call may be accessed by dialing: United States Toll Free +1 866 519 4004 United States Toll +1 718 354 1231 United Kingdom Toll Free 0808-234-6646 Hong Kong Toll Free 800-930-346 China Local Dial-in 800-819-0121 China (Mobile Callers) 400-620-8038 International Dial-in +65 6723 9381 Passcode 74427409 or "eFuture" Please dial in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following numbers until Thursday, May 27, 2010: United States Toll Free +1 866 214 5335 United States Toll Dial-in +1 718 354 1232 United Kingdom Dial-in 0800-731-7846 Hong Kong Dial-in 800-901-596 China North Dial-in 10-800-714-0386 China South Dial-in 10-800-140-0386 International Dial-in +61 2 8235 5000 Passcode 74427409 Additionally, a live and archived webcast of the conference call will be available on the investor relations section of eFuture's website at http://www.e-future.com.cn/ENG/newshow.asp?id=513 .

About eFuture Information Technology Inc.

eFuture Information Technology Inc. (NASDAQ: EFUT) is a leading provider of software and services in China's rapidly growing retail and consumer goods industries. eFuture provides integrated software and services to manufacturers, distributors, wholesalers, logistics companies and retailers in China's front-end supply chain (from factory to consumer) market, especially in the retail and fast moving consumer goods industries. eFuture currently serves over 15 Fortune 500 companies, over 1,000 retailers and over 5,000 suppliers operating in China. eFuture is one of IBM's premier business partners in Asia Pacific and is a strategic partner with Oracle, Microsoft, JDA, Motorola and Samsung Network China. eFuture has more than 670 employees and 20 branch offices across China. For more information about eFuture, please visit http://www.e-future.com.cn .

For further information, please contact: eFuture Information Technology Inc.

Troe Wen, Company Secretary Tel: +86-10-5293-7699 Email: ir@e-future.com.cn Investor Relations (Hong Kong) Ruby Yim Taylor Rafferty Tel: +852-3196-3712 Email: efuture@taylor.rafferty.com Investor Relations (US) Mahmoud Siddig Taylor Rafferty Tel: +1-212-889-4350 Email: efuture@taylor-rafferty.com SOURCE eFuture Information Technology Inc.

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