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My Vintage Baby Launches National Advertising Campaign and Sponsors "Mom to Be Sweepstakes"

MCKINNEY, Texas, May 10, 2010 (BUSINESS WIRE) -- My Vintage Baby, Inc. (Pink Sheets: MVBY), a public children's apparel company, announced that on April 27th, they joined Trista Sutter of ABC's The Bachelorette and "Hot Mom's Club" founder and author of "Hot Mom's Handbook" Jessica Denay, at the Paul Labrecque Salon in Manhattan, NY for the "Hot Moms Pampering Event" launching the "Moms to Be Sweepstakes." The invitation-only affair welcomed hundreds of NY's influential moms and moms-to-be, as well as the press, and introduced them to hot brands, including My Vintage Baby.

"There was so much excitement over the brand! New York is a territory we are working hard to further expand in. This event allowed us to meet lots of great contacts in our target audience," stated Jana Champagne, National Sales Director for My Vintage Baby.

My Vintage Baby also partnered with Trista Sutter and the "Moms to be Sweepstakes" placing a full page ad in Ok! Weekly that hit news stands May 6th.

The ad will encourage consumers to visit the My Vintage Baby website to purchase My Vintage Baby or become a Direct Sales Representative.

"We are very excited about the ad in Ok! Weekly. Trista Sutter's beautiful children are modeling outfits from the My Vintage Baby Spring collection. We hope moms will want their children to be dressed in the same items!" stated My Vintage Baby CEO Jessica Wiswall.

The purpose of the Ok! Weekly ad is to reach new potential DSRs and customers for the My Vintage Baby brand, as well as to promote the "Moms to be Sweepstakes." Ok! Weekly has a national circulation with a total audience of 6.2 million and a paid circulation of 900,000. Its reader median age is 29.3 and the median house hold income is $63,325.

ABOUT MY VINTAGE BABY: My Vintage Baby is recognized as "a piece of yesterday for the hip child of today." Visit My Vintage Baby Shop Direct for select children's wear and accessories. This press release contains "forward-looking statements," which are statements related to future, not past, events. These forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential business strategies, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," or "seeks." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in these statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.

SOURCE: My Vintage Baby, Inc.

CONTACT: My Vintage Baby, Inc. Jessica Wiswall, 972-548-9850 invest@myvintagebaby.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Texas INDUSTRY KEYWORD: Women

Entertainment

Celebrity

Baby/Maternity

Children

Retail

Communications

Advertising

Fashion

Consumer

Family SUBJECT CODE: Product/Service

Event