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PlayON! Sports and When We Were Young Productions Announce Merger Plans Combined Company is the Leader in Video Production and Distribution of High School Sports

ATLANTA, May 10, 2010 (BUSINESS WIRE) -- --Neal Pilson to Join as Strategic Advisor PlayON! Sports (PlayON) and When We Were Young Productions (WWWYP) announced today that they have signed a definitive agreement to merge their companies. The combined company will bring together the deep production and distribution experience of WWWYP, the extensive technology platform of PlayON, and the high school association relationships of each company.

The combination of assets creates the premiere high school sports network and the leader in producing, distributing, and monetizing video content in the high school category. The company will have offices in Atlanta, Georgia, Madison, Wisconsin, and Lansing, Michigan with additional offices planned in Illinois, Missouri, Oregon, and South Carolina. The transaction is expected to close before the end of the year.

PlayON and WWWYP currently partner with seven (7) state high school athletic associations, including Wisconsin (WIAA), Michigan (MHSAA), Georgia (GHSA), South Carolina (SCHSL), Missouri (MSHSAA), Illinois (IHSA), and Oregon (OSAA).

The partnership with each state high school association encompasses two primary areas: 1) production, distribution, and monetization of post-season events through television and the Internet; 2) access to PlayON's proprietary technology platform to member schools for self-production of regular season events. Additional state partnerships will be announced in the near future.

The combined company managed over 2,500 productions of high school events in 2009 and projects to exceed 5,000 events in 2010. It has existing distribution relationships with Comcast, Charter Cable, Time Warner Cable, and Fox Sports Wisconsin, among others.

PlayON President and Chief Executive Officer David Rudolph said, "This is a tremendous expansion opportunity for PlayON and will allow us to continue to aggressively grow our presence in the high school category. Tim Eichorst and When We Were Young Productions have developed an excellent reputation during their seven years of producing high-quality high school sports events and have deep relationships to show for it. Additionally, we are very excited to further extend PlayON's comprehensive technology platform to allow individual high schools to produce and distribute their games." WWWYP President Tim Eichorst said, "PlayON and When We Were Young Productions complement each other very well. Our companies began working together a year ago and we quickly realized that we had a natural fit in how we approached working in the high school space. Together our position in the market and our ability to deliver on our mission will be even stronger." To assist the company with its ongoing growth plans, Neal Pilson has agreed to join as a Strategic Advisor, focusing on strategic counsel with special emphasis in areas related to media, distribution, investor relations, partnerships, and growth. Pilson is a senior industry executive, former president of CBS Sports, and is currently president of Pilson Communications Inc. (PCI) where he is active in all areas of sports television, media and marketing.

Pilson said, "High school is the high growth area for the sports and media industry. As the category further develops over the next few years, I am looking forward to working with PlayON and When We Were Young as they continue to expand their leadership position." About PlayON! Sports: PlayON! Sports is an Atlanta-based digital media company and technology provider specializing in the production, distribution, and monetization of professional-quality, low-cost video content. PlayON! Sports' proprietary technology platform includes video production capabilities and a multiplatform distribution system. For more information, contact PlayON! Sports at info@playonsports.com, or visit www.playonsports.com.

About When We Were Young Productions: When We Were Young Productions is a Madison, WI-based video production and distribution company focused on high school sports. Founded in 2002, WWWYP has worked exclusively through relationships with state high school associations to produce and distribute events via a multitude of current and emerging distribution channels.

SOURCE: PlayON! Sports CONTACT: PlayON! Sports David Rudolph, 404-920-3192 david.rudolph@playonsports.com or When We Were Young Productions Tim Eichorst, 608-849-3200 Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Georgia

Michigan

Wisconsin INDUSTRY KEYWORD: Education

Primary/Secondary

Technology

Audio/Video

General Sports

Sports SUBJECT CODE: Merger/Acquisition

Personnel

Photo/Multimedia