Jackson(R) Introduces LifeGuard Freedom 6(SM) Net GMWB Optional Benefit Can Help Offset Impact of Rising Tax Environment and Provide Opportunity for Additional Retirement Income

LANSING, Mich., May 10, 2010 (BUSINESS WIRE) -- Jackson National Life Insurance Company(R) (Jackson) today announced the launch of LifeGuard Freedom 6 Net, a guaranteed minimum withdrawal benefit (GMWB) that gives investors the opportunity to help offset their tax liability by increasing their available withdrawal amounts to generate more income. The optional benefit is available for an extra charge, in addition to the ongoing fees and expenses of the variable annuity, within the company's Perspective(SM) family of variable annuities.

Contract holders who select LifeGuard Freedom 6 Net can lock in gains to their guaranteed withdrawal balance every year if their contract value increases by an amount that exceeds premium payments adjusted for withdrawals. Additionally, investors may have the opportunity to grow their guaranteed withdrawal balance with a 6-percent annual bonus for at least the first 10 contract years in which they do not take withdrawals. When the time comes to take withdrawals, investors can lock in guaranteed lifetime income at age 591/2.(1) Contract holders may also withdraw between 4 and 7 percent, depending on their age at the time of the first withdrawal, of their guaranteed withdrawal balance every year for life. Furthermore, if there are earnings in the contract, investors may gross up their withdrawals to cover all or a portion of their tax liability. The adjustment allows contract holders to compensate for a potentially greater tax burden, net the same after-tax withdrawal amount every year(2) and better plan for retirement, regardless of market conditions.

"Today's investing landscape is marked by uncertainty and complexity, which creates a need for innovative solutions that can address the challenges facing retirees," said Clifford Jack, executive vice president and chief distribution officer for Jackson. "At a time when many providers are focused on simplification, Jackson is committed to giving advisers the choice and flexibility to tailor products according to the individual client's unique needs and objectives. Our products are designed for advisers who embrace customization and view financial planning as a process, rather than a transaction." Jackson offers LifeGuard Freedom 6 Net with a Joint Option to provide guaranteed lifetime income for customers and their spouses. As with many of the optional benefits available within Jackson's variable annuities, LifeGuard Freedom 6 Net does not force asset allocation. Contract holders can also start and stop withdrawals as desired, giving them the flexibility to decide when to take income.

"Potential tax increases are a significant concern for investors, particularly those who are on the verge of retirement," said Steve Kluever, senior vice president of product and investment management for Jackson National Life Distributors LLC. "Retirement products that can address these concerns and help clients streamline income planning answer an important need in the marketplace.

Furthermore, by allowing clients to select and pay for only those features and benefits that they truly need, Jackson is delivering a solution that can meet a broad range of investor objectives." For complete details on the LifeGuard Freedom 6 Net optional benefit, please see the current contract prospectus, available at www.jackson.com/annuities/variable/PerspectiveII.

Advisers who wish to learn more about Jackson, the support offered by the company's wholesaling team, or the optional features and benefits available within Jackson's variable annuity products, can contact Jackson at 800/711-JNLD (5653) or visit www.jackson.com.

About Jackson National Life Insurance Company With nearly $88 billion in assets (IFRS)*, Jackson National Life Insurance Company (Jackson) is an industry leader in variable, fixed and fixed index annuities. The company also offers life insurance and institutional products.

Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson's subsidiary, Jackson National Life Insurance Company of New York(R), similarly markets products in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. For more information, visit www.jackson.com.

*Jackson has nearly $88 billion in total IFRS assets and nearly $78 billion in IFRS policy liabilities primarily set aside to pay future policyowner benefits (as of 12/31/09).

1. With this GMWB, in the event the Contract Value is zero, the Owner will receive annual payments of the GAWA until the death of the Owner (or the death of any joint Owner), so long as the For Life Guarantee is in effect and the Contract is still in the accumulation phase. The For Life Guarantee will remain in effect if the Contract Value is reduced to zero by adverse investment performance or permissible withdrawals, but will terminate if reduced to zero by an Excess Withdrawal. If the For Life Guarantee is not in effect, the Owner will receive annual payments of the GAWA until the earlier of the death of the Owner (or the death of any joint Owner) or the date the GWB, if any, is depleted, so long as the Contract is still in the accumulation phase.

2. Assumes a 40% tax rate on a non-qualified variable annuity.

Variable annuities (VA210, VA220, VA340, and VA410) are issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and distributed by Jackson National Life Distributors LLC, member FINRA. These contracts have limitations and restrictions, including possible withdrawal charges, recapture charges and excess interest adjustments where applicable. Please contact your representative or Jackson for more information.

Guarantees are backed by the claims-paying ability of Jackson National Life Insurance Company and do not apply to the principal amount or investment performance of the separate account or its underlying investments. Variable annuities involve investment risks and may lose value. A variable annuity is a long-term, tax-deferred investment vehicle designed for retirement. An annuity's earnings are taxable as ordinary income when distributed and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty.

Before investing, investors should consider the investment objectives, risks, charges and expenses of the variable annuity and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.

Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 160 years and had $468 billion in assets under management as of December 31, 2009. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

PR 1069 05/10/10 SOURCE: Jackson National Life Insurance Company CONTACT: Jackson National Life Insurance Company Corporate Communications Andrew Silver 303-224-7542 andrew.silver@jackson.com Copyright Business Wire 2010 -0- KEYWORD: United States

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