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UPMC Selects Grey New York as Agency-of-Record Integrated Global Health Enterprise to Elevate International Brand Awareness

NEW YORK, May 10, 2010 /PRNewswire via COMTEX/ -- Grey today announced that UPMC (the University of Pittsburgh Medical Center) has selected Grey New York, the agency's flagship office, as its strategic marketing and branding agency-of-record, following a review. The trade press estimates billings at $20 million.

Grey New York will be responsible for developing UPMC's enterprise-wide positioning platform and integrated marketing communications. A new corporate brand campaign is slated for early fall, which will include TV, print and outdoor advertising.

"UPMC is an innovator in health care, and as an integrated system, we're uniquely prepared to address the quality and cost issues that are at the heart of health care reform," said Sandra Danoff, Senior Vice President, UPMC and Chief Communications Officer. "Grey will help UPMC become more prominently recognized as a model for the nation." "We are excited UPMC has selected Grey to creatively express its unique brand and vision for the delivery of health care in today's changing environment," Jim Heekin, Chairman and CEO of Grey Group, said. "No issue is more crucial to our nation's future and we are proud to lend our talents and capabilities to this partnership." About UPMC UPMC is an $8 billion integrated global health enterprise headquartered in Pittsburgh, Pennsylvania, and is one of the leading nonprofit health systems in the United States. As western Pennsylvania's largest employer, with almost 50,000 employees, UPMC is transforming the economy of the region into one based on medicine, research, and technology. By integrating 20 hospitals, 400 doctors' offices and outpatient sites, long-term care facilities, and a major health insurance services division, and in collaboration with its academic partner, the University of Pittsburgh Schools of the Health Sciences, UPMC has advanced the quality and efficiency of health care and developed internationally renowned programs in transplantation, cancer, neurosurgery, psychiatry, orthopaedics, and sports medicine, among others.

UPMC is commercializing its medical and technological expertise by nurturing new companies, developing strategic business relationships with some of the world's leading multinational corporations, and expanding into international markets, including Italy, Ireland, the United Kingdom, Cyprus, Qatar, and Japan.

(www.upmc.edu/) About Grey Grey New York is the flagship and largest office of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (Nasdaq: WPPGY). Grey Famously Effective Since 1917 serves a blue-chip client roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, Eli Lilly, ETrade, NFL, Boehringer Ingelheim, J.M. Smucker and T.J. Maxx. FAST COMPANY named Grey to "The World's 50 Most Innovative Companies" list in 2010. (www.grey.com)

Contact: Owen J. Dougherty

212-546-2551

odougherty@grey.com SOURCE Grey www.prnewswire.com Copyright (C) 2010 PR Newswire. All rights reserved -0- KEYWORD: New York

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