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U.S. Bank Sets a New Standard in Overdraft Pricing, Implements Reduced Fees and Emphasizes Consumer Choice

MINNEAPOLIS, May 10, 2010 (BUSINESS WIRE) -- U.S. Bank has introduced a new overdraft policy that complements changes it made earlier this year and builds on the company's commitment to provide customers a range of choices in how they manage their accounts. The new policy includes a reduced fee of $10 for transactions that are $20 or less and drawn on an account that has a negative balance. The $10 fee is far lower than what is currently offered by any other major bank. The change takes effect in August.

"U.S. Bank is committed to doing what's right for the customer. We began implementing changes last fall based on what we heard from customers, all of which were centered on giving them the power to choose what's right for them," said Richard Davis, chairman, president and chief executive officer of U.S.

Bancorp. "This approach is very consistent with how we approach our customer relationships. Customer service is part of who we are, and we are confident this policy will increase customer satisfaction." The new overdraft policy is part of the on-going review of deposit product offerings that U.S. Bank began last year and that is expected to continue as the industry landscape is recast.

-- In September 2009, prior to proposed regulatory changes, U.S. Bank announced measures to curb the impact of overdraft fees, including capping the number of overdraft fees to three in one day, waiving fees if the account is overdrawn less than $10 and expanding same-day availability for most deposited items.

-- This summer, customers will have the power to choose whether they want their bank to decline transactions made with their debit cards or at the ATM if their account is overdrawn or would create a negative balance (referred to as "opt in" or "opt out.") -- Now, in addition to the changes already in effect, U.S. Bank customers who make a transaction on an account that is overdrawn (including checks, automatic withdrawals, ATM and check card transactions), will see a reduced fee of $10 for transactions $20 or less, $33 for anything over $20. The $10 price point is far lower than any other major bank in the industry.

U.S. Bank provides customers with multiple ways to avoid overdrafts, including its industry-leading set of overdraft protection options, such as linking another deposit account, credit line or credit card to the checking account to cover overdrafts when they happen. U.S. Bank also encourages customers to use the free text or email alerts that it offers to better monitor account balances and to know when certain size transactions move through their accounts.

"Our research indicates that clients want the power to choose how their overdraft debits are handled. We know that some would rather that we reject their overdraft debits, and we will give them that option. But we also know some clients want different choices, which is why our approach is to present all options clearly and let them choose the path that serves them best," Davis said.

U.S. Bancorp (NYSE: USB), with $282 billion in assets as of March 31, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,025 banking offices in 24 states and 5,312 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.

SOURCE: U.S. Bank CONTACT: U.S. Bancorp Steve Dale, Media Relations, 612-303-0784 Teri Charest, Media Relations, 612-303-0732 Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Minnesota INDUSTRY KEYWORD: Professional Services

Banking

Finance

Insurance

Other Professional Services SUBJECT CODE: Product/Service