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MetroPCS and Mister Cartoon Contest Asks 'What Will Your Phone Look Like?' Young artists have a chance to design and win their own custom phone back from the legendary Gentle Giant Studios

DALLAS, May 10, 2010 /PRNewswire via COMTEX/ -- MetroPCS Communications, Inc.

(NYSE: PCS), in partnership with SA Studios Global and Gentle Giant Studios, has launched a contest for young artists to create their unique phone back designs for the new Motorola VE440 Sanctioned by Mister Cartoon. The winning design will be brought to life by Gentle Giant Studios' first-class 3-D modeling team, creating a truly one-of-a-kind phone that expresses the contest winner's unique personal style.

Contestants may submit their designs on MetroPCS' Web site from May 10 through May 31, 2010 using the same template that renowned tattoo artist, car customizer and illustrator Mister Cartoon used to design his two unique Motorola VE440 phone backs. Designs may be rendered by hand or through the use of any computer graphics software. The template is available at www.metropcs.com/cartooncontest Entries will be judged by Mister Cartoon, creative director of SA Studios Global, and Gentle Giant Studios founder Karl Meyer, a legend in toy and collectible modeling who has revolutionized the industry by pioneering the use of 3-D technology and digital visual effects.

"Through this contest, we're asking young people to dream big and express themselves in a creative and positive way. It's important for kids to know that developing their talents can help them accomplish their dreams," said Mister Cartoon, whose youth outreach programs encourage kids to pursue art as a positive outlet for creative expression.

"The creative process can be a unique learning experience for young people," added Meyer, founder of Gentle Giant Studios. "We're thrilled to take part in this contest and make a young designer's vision a reality." This contest comes on the heels of Mister Cartoon's second limited edition phone release with MetroPCS. The new Motorola VE440 includes two custom phone backs designed by Mister Cartoon, a 1 GB memory card, two unreleased tracks from Snoop Dogg, and exclusive wallpapers and ringtones from both artists.

For more information, visit: www.Metropcs.com/cartooncontest, www.sanctionedmobile.com, www.twitter.com/MetroPCS About MetroPCS Communications, Inc.

Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of unlimited wireless communications service for a flat rate with no signed contract. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served and has access to licenses covering a population of approximately 144 million people in many of the largest metropolitan areas in the United States. As of December 31, 2009, MetroPCS had over 6.6 million subscribers. For more information, please visit http://www.metropcs.com.

About Mister Cartoon Mister Cartoon was born and raised in Los Angeles. He began his career as a graffiti artist in the 1980s and quickly gained notoriety for his unique tattoos, custom low-rider car work, album cover designs, logos, exclusive advertisements, and collectible limited edition products. His richly detailed, hand-rendered designs adorn the bodies of countless celebrities, have been featured in exhibitions around the globe, and have been commissioned by a myriad of companies including Harley Davidson, Xbox, Casio and Imagine Entertainment.

Mister Cartoon continues to build a diverse, devoted and loyal global fan base.

This is his second limited edition mobile device release with MetroPCS.

About SA Studios Global SA Studios Global is a full service agency that specializes in strategic positioning and content creation for select brands, products and feature films looking to dominate the multicultural marketplace. The agency has unparalleled credibility, authenticity and reach amongst core influencers, that ensures the pinpoint positioning of its projects; clients include Microsoft, Universal Pictures, Nike and other leading brands. Sanctioned is SA Studios Global private label brand, reserved for select alliances and partnerships. Sanctioned merges distinctive and relevant content and products with multiple touch-point marketing experiences. A portion of proceeds from all Sanctioned projects is dedicated to charity. SA Studios Global is headquartered in Los Angeles.

About Gentle Giant Studios Burbank, CA-based Gentle Giant Studios was created by Karl Meyer over thirteen years ago. Beginning his journey as a practical model maker, he quickly realized that the digital age needed to be embraced and incorporated into the world of toy and collectable development. By adopting 3-D scanning and 3-D printing technology, he not only revolutionized the toy industry, he opened many doors of opportunity within the realm of digital visual effects.

Today, Gentle Giant has teams of concept artists, traditional and digital sculptors creating content for television, feature film and video games. As visual effects (VFX) studios continue to raise the bar in their efforts to impress audiences, 3-D scanning and modeling have become an integral part of their methodology. Productions such as the Lord of the Rings trilogy, the Spiderman trilogy, all six Harry Potter features and over one hundred others have all sought out Gentle Giant Studios for its expertise in those arenas. As greater demands are placed upon VFX teams to deliver incredible visuals, the need for highly accurate data becomes that much more integral. Gentle Giant continually meets these challenges by developing and acquiring new technology on a regular basis.

Gentle Giant Studios works with Industrial Light & Magic, Rhythm & Hues, Sony Imageworks and many others.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. All other trademark and product or service names are the property of their respective owners. Motorola, Inc. 2010. All rights reserved.

SOURCE MetroPCS Communications, Inc.

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