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7-Eleven(R) Invites Nationwide Musical Talent to Compete in 2nd Annual 'Slurpee Battle of the Bands' Grand Prize Winner to Receive $10,000 Cash Plus Recording Session at San Francisco's Wolfgang's Vault

DALLAS, May 10, 2010 /PRNewswire via COMTEX/ -- The battle is on starting today as bands from coast-to-coast enter 7-Eleven, Inc.'s 2nd Annual "Slurpee Battle of The Bands." Entrants will compete for a chance to showcase their talent at one of four regional concerts and for the grand prize of $10,000 plus a recording session in San Francisco at Wolfgang's Vault.

Musical talent who have what it takes can register on Slurpee.com between now and June 20 where they will be required to enter up to three video or audio performances of original songs. Three deserving bands will be selected to play at regional events in Dallas, Los Angeles, New York and Chicago as openers for well-known headliners, which will be announced on Slurpee.com. The concerts will begin mid-July and run to the end of August.

"Slurpee is an experience, not just a drink," said Evan Brody, 7-Eleven marketing manager for Slurpee(R) and Big Gulp(R) brands. "This is another example of a great experience brought to you by the Slurpee brand, in addition to movie promotions, action cups, video game programs and a rewards program through 7-Eleven's Slurpee Nation(TM) community." The Slurpee Nation rewards program connects fans with the music, games and movies they love. Through this online program, fans can cash in Slurpee Nation rewards points they accumulate with each drink purchased for freebies like DVD rentals, Slurpee gear and other exclusive items and content.

Let the battle begin! About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses close to 8,200 7-Eleven(R) stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 38,000 stores in 16 countries.

During 2009, 7-Eleven stores worldwide generated total sales of more than $58.9 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. In addition, the company received the 2009 Shopper-Centric Marketing Innovation from Symphony IRI and the 2010 Retailer of the Year award from PL Buyer because of the company's private-label brand program. Find out more online at www.7-Eleven.com.

Stephanie Shaw, Ketchum PR Margaret Chabris, 7-Eleven, Inc.

214.259.3440 972-828-7285 stephanie.shaw@ketchum.com Margaret.chabris@7-11.com SOURCE 7-Eleven, Inc.

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