CHICAGO, May 10, 2010 /PRNewswire via COMTEX/ -- In a bid to further enhance its timeliness and usefulness to subscribers, C&R Research's YouthBeat, a comprehensive lifestyle report, has been repositioned as a subscription service augmented by a host of new value-added services.
The new YouthBeat continues to be supported on a strong foundation of quantitative and qualitative data. It speaks to 10,000 kids, tweens, teens and 3,000 of their parents on a monthly basis via an online quantitative survey and offers an in-depth portrait of their lives, beliefs and attitudes. And YouthBeat's virtual panel of families from across the country allows researchers to hear and see today's youth and their parents through webcam interviews.
"YouthBeat is designed to provide its subscribers with everything they would want from a syndicated study on how youth and their families play, communicate, eat, shop and see the world, but with a more human touch and holistic viewpoint," said Amy Henry, who recently joined C&R as Vice President of Youth Insights. "We offer data, but turn that data into insights and implications that reflect the shared interests of children and their parents." YouthBeat's deliverables are designed to fit the way researchers and marketers actually use and access information. Subscribers not only have access to the raw data through a data portal, but also receive data analysis in the form of in-depth topical analysis, seasonal updates and an annual yearbook that offers a macro view of youth culture. In addition, YouthBeat advisory services provide subscribers with answers to their specific questions related to data or their business challenges.
"YouthBeat's data collection efforts are fueled by experienced researchers with expertise in the fields of developmental psychology and education. This support - on both sides of the research equation - is key in making YouthBeat and its information pertinent to subscribers," added Henry.
For information on YouthBeat, contact Amy Henry at 312.828.9200 or visit www.youthbeat.com.
Chicago-based C&R Research (www.crresearch.com) is one of the nation's largest, independent full-service research firms. Since 1959, it has provided custom-designed qualitative and quantitative research for a wide variety of business-to-business and business-to-consumer clients. Its specialty research expertise includes youth, boomers, parents, Latinos and shoppers.
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