Can Google, the master of online search advertising, harness another form of advertising—display ads—and pull in more millions?
No one can answer that question yet. But Google’s impressive young history has its many fans learning toward the affirmative.
“What I’m hearing from the advertising side is that Google is working the hardest, and the advertisers love their new tools,” Michael Learmonth, senior editor of Advertising Age told CNBC. “Google is gaining these capabilities quickly.”
In April alone, Google powered more than 10 billion US searches, dominating two-thirds of search market share.
Google revolutionized every step of the advertising process, creating options that streamlined the process of selling ads, allowing any company, no matter how small, to place ads through its Adsense, using its Adwords for narrow targeting and delivering clear metrics on how ads work. Through Google, marketers were able to instantaneously adjust their strategy.