Kaminsky's Call: Apple's Genius Marketing Move

Forgive my obsession with Apple, (we already declared it to be in its own asset class, with the help of Peter Boockvar, friend of The Strategy Session), but in case you needed even more evidence of their kingdom, check out their newest promotion. Parents of college-bound seniors, listen up.

Apple Store
Flickr: dulk
Apple Store

Buy a Mac computer at your nearest Apple Store and receive a free 8GB iPod Touch! Just bring the acceptance letter, and you get to participate in one of the better "Back to School" campaigns in recent memory.

My "Call-to-Action" is to recall what this past Tuesday's guest, Evercore's Michael Price, said about Apple: The more hardware they get in people's hands, the more apps they will buy.

What a genius marketing move. Apple is essentially giving away the razor to sell the more expensive razor blades.

Of course, any desperate company who attempted something like this could bankrupt themselves, but from Apple's throne, they can hand down fruits as they please (iconic bite off the side and all).

The explosive growth that Mr. Price predicted in broad-band products and applications should only grow with this campaign. And if I'm right, thousands of percentage points of growth may really be possible.

Let's also not forget the industry's CEO's who have appeared on The Strategy Session in AT&T's Randall Stephenson, Sprint Nextel's Dan Hesse, and yesterday's guest, American Tower's James Taiclet.

The most important takeaway from this trio? Growth numbers in the space are accelerating exponentially. Applying their statistics is how an investment strategy is created.

Apple may be rewarding college-bound teenagers with a fun, free product, but they are crushing competitors in the process. Back to School? Bringing an Apple to your new teacher? Brilliant.

Programming note: "The Strategy Session," hosted by David Faber and Gary Kaminsky, airs weekdays at Noon ET on CNBC.

Gary Kaminsky does not hold any equity positions.

The content of this blog is published in the United States of America and persons who access it agree to do so in accordance with applicable U.S. law.

All opinions expressed in this blog are solely the opinions of Gary Kaminsky and do not reflect the opinions of CNBC, NBC UNIVERSAL or their parent company or affiliates, and may have been previously disseminated on television, radio, internet or another medium. You should not treat any opinion expressed by Mr. Kaminsky as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his opinion. Mr. Kaminsky’s opinions are based upon information he considers reliable, but neither CNBC nor its affiliates and/or subsidiaries warrant its completeness or accuracy, and it should not be relied upon as such. Mr. Kaminsky, CNBC, its affiliates and/or subsidiaries are not under any obligation to update or correct any information provided on this website. Mr. Kaminsky’s statements and opinions are subject to change without notice. No part of Mr. Kaminsky’s compensation from CNBC is related to the specific opinions he expresses.

Past performance is not indicative of future results. Neither Mr. Kaminsky nor CNBC guarantees any specific outcome or profit. You should be aware of the real risk of loss in following any strategy or investment discussed on this website or on the show. Strategies or investments discussed may fluctuate in price or value. Investors may get back less than invested. Investments or strategies mentioned on this website or on the show may not be suitable for you. This material does not take into account your particular investment objectives, financial situation or needs and is not intended as recommendations appropriate for you. You must make an independent decision regarding investments or strategies mentioned on this website or on the show. Before acting on information on this website or on the show, you should consider whether it is suitable for your particular circumstances and strongly consider seeking advice from your own financial or investment adviser.