Three years ago, Reese, who always had a thing for pop art and the sneaker culture, tells us he drew on a pair of Converse sneakers and wore them to a local bar.
After seeing the reaction in the bar, he decided this was his calling.
He started a blog called Brass Monki devoted to the shoe art and opened up a shop a year ago to sell the shoes he created.
He received so many orders, mostly from teenagers, that he had to close the shop in order to fill the orders.
“I think that this led to a sense of disappointment among potential customers, which I want to avoid, so I am having to re-think the strategy,” Reese told me.
The new strategy?
Closing the online shop and working exclusively on commissioned pieces with premium price tags. Reese — who is already booked with orders through September — says he recently received an order from a Brazilian TV personality who has over 500,000 followers on Twitter.