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One Reason to Watch the World Cup

Portugal and the Ivory Coast played to a draw today. While the vuvuzelaswent buzzzzzz, I went zzzzzzz.

Clearly, I wasn't paying attention.

Cristiano Ronaldo
Source: Facebook
Cristiano Ronaldo

The star of the Portuguese team is Cristiano Ronaldo, an athlete so skilled and attractive he may soon replace David Beckhamas "Dreamiest Soccer Star."

Ronaldo has already been linked to Paris Hilton and Kim Kardashian, but I've never heard of him. Neither have most Americans.

You'll be hearing a lot more about him. Or, maybe I should say, you'll be seeing a lot more of him.

Armani has released two photosfrom its new catalog with Ronaldo modeling mens underwear and jeans.

Luxist.com says this is the second season Armani has used the soccer heartthrob, but these new ab-popping images may score not only a goal for the Italian fashion house, but for professional soccer.

Armani plans to splash images of Ronaldoacross billboards from New York to Tokyo. There will even be a commercial. Somehow, I think the ad will be a tad more high-brow than the commercials Paris and Kim have done for Carl's Jr., though they are all selling the same thing.

No, not burgers or briefs.

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