The traditional advice is “buy low, sell high,” but one might want to consider buying high and selling higher, according to Scott Kessler, equity analyst for Standard & Poor’s, and Todd Horowitz, chief strategist at Adam Mesh Trading Group.
“Just because the stock prices are high doesn’t mean there isn’t a lot of value,” Kessler told CNBC.
Even with a higher price, there's still potential for appreciation in certain names, he explained.
Despite the volatility in the stock market, Horowitz believes it's a wise choice to purchase higher-priced stocks.
“Through all the trouble we’ve had in the market, these stocks have continued to climb higher,” Horowitz said adding, “So I’m willing to buy high, and sell higher.”
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Disclosure information was not available for Kessler or Horowitz.