CNBC, the leading business and financial news channel, has appointed Torsten de Riese as Digital Director, EMEA. In this new role, de Riese will be responsible for leading syndication deals online and on mobile, and developing & monetising CNBC products. He will also help to develop CNBC’s broader digital strategy in EMEA to increase the channel’s reach.
De Riese joins CNBC from Guardian News & Media where he was most recently leading the Guardian’s mobile programme as Mobile Business Manager, were he introduced the award-winning iPhone app as well as the iPad app, mobile site and e-Readers. Previously he was responsible for business development and strategy in the Guardian’s content sales division. In this role he formed international partnerships with print and online publishers and led the strategy and product development for the B2B content sales division. He succeeded in generating multi-million pound revenues by launching new products, such as the Guardian and Observer Archive, the Arabic News Service and a commercial programme for Guardian’s Open Platform.
Prior to that he worked at the Financial Times where he headed production for all FT Content Sales and taxonomy systems. He also held editorial roles at the Financial Times and was Managing Editor at World Reporter and Managing Editor at FT News Alert.
De Riese will report to Justine Powell, Vice President Distribution, EMEA, and to Anthony Lilleyman, CFO and VP Business Development, EMEA.
On de Riese’s appointment Justine Powell commented, “Torsten comes to CNBC with excellent experience across digital media, which will help us to expand our digital reach. Increasing and syndicating our digital content is one of our key priorities and Torsten’s extensive experience will be invaluable.”
De Riese commented, “CNBC is a globally respected and highly successful brand and I am really looking forward to working to maximise their digital content and presence across the EMEA region.”
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