×

CNBC TO LAUNCH NEW SERIES “CNBC BIZOGRAPHY”

REMARKABLE PEOPLE AND THE BUSINESSES THEY MADE

The Story Begins on Wednesday, August 11th at 9PM ET/PT with George Foreman

ENGLEWOOD CLIFFS, N.J., July 28, 2010—From George Foreman, Ted Turner and Hugh Hefner to Procter & Gamble and Target…CNBC, First in Business Worldwide, will give viewers the real story behind some of the most famous icons, the greatest companies and the titans of industry who helped build them, with the launch of its new series, “CNBC Bizography,” on Wednesday, August 11th at 9PM ET/PT.

“In primetime, our viewers are looking for more in-depth and behind-the-scenes stories of the companies and business leaders that CNBC covers during Business Day and ‘CNBC Bizography’ does just that,” said Ray Borelli, Vice President of Strategic Research, Scheduling and Long Form Programming, CNBC.

The first episode of “CNBC Bizography” will tell the story of George Foreman…from a life of poverty to a world-class boxer to a millionaire businessman. As heavyweight champion of the world, Foreman was the darkness to Muhammed Ali’s effervescence. But after regaining his title at the unlikely age of 45, and lending his name to the best-selling grill in history, Foreman reinvented himself as a lovable teddy bear whose business acumen for sponsorship deals was unequaled.

Upcoming episodes of “CNBC Bizography” include:

Ted Turner: It made sense that the man known as “The Mouth of the South” would make his fortune with the first 24-hour cable news network. But for Ted Turner, founding CNN, which would become the crown jewel in his rapidly expanding media empire, was only one step in his quest for immortality. Turner would shrug off the effects of the most disastrous corporate merger in history to tirelessly pursue his dream of a world without hunger or nuclear weapons.

Donald Trump: There is no name more synonymous with real estate—or self-promotion—than Donald J. Trump. From the glistening marble of Trump Tower, to NBC’s mega-hit, The Apprentice, the shadow of “The Donald” looms large over his eponymous empire. But behind the bold, brash businessman is a doting father and devoted family man, a far cry from the titan of industry who will do anything to seal a deal and vanquish a competitor.

Hugh Hefner: Hugh Hefner has created a multi-million dollar empire around his decadent lifestyle. Every page of Playboy Magazine, from the Playmates to the irreverent articles, is a result of on man's quest to change the sexual values of a nation. It has made Hefner and the Playboy Bunny cultural icons.

Merv Griffin: If the moniker of Mr. Hollywood could be applied to anyone, it would be Merv Griffin. A pioneering singer, talk show host, and media mogul, Griffin was a true iconoclast who created some of the most timeless game shows of all time, including Jeopardy! and Wheel of Fortune. And although he was also a Tinseltown personality who knew everybody in the biz, it was his business prowess in real estate that would eventually make a billionaire.

Quincy Jones: Jazz musician, arranger, composer, the first black executive of a major record company, producer, entrepreneur, and social activist, Quincy Jones’ is a one person history of the entertainment industry over the past 60 years, going from be-bop to hip-hop. With more Grammy nominations and awards than anyone else alive, he produced the biggest selling album of all time, Michael Jackson’s Thriller, and the landmark We Are The World. As a film and TV producer, he introduced the world to Oprah Winfrey in The Color Purple and Will Smith in The Fresh Prince of Bel-Air. Jones’ life—many of his greatest accomplishments happened after recovering from a near fatal brain aneurysm-- is not only one of the great African-American success stories, it's the American Dream come true.

Procter & Gamble: Only in America could two immigrants—an English candlemaker and an Irish soapmaker—create what would become the most powerful consumer goods company in history. In the 1830’s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies’ bottoms to ladies’ eyebrows. With unprecedented access and intimate interviews with legendary former CEOs John Pepper and A.G. Lafley, as well as with current chief executive, Bob McDonald, this episode of Bizography pulls back the curtain on a dynamic company whose relentless drive for innovation and improvement led to the creation of some of our most cherished products.

Target: It’s no surprise that a company that proudly donates 5% of its revenue to charitable causes would have been founded by the son of an ardent abolitionist. But what is surprisingly is that George Draper Dayton and his sons would take a small Minneapolis department store and change the face of retail forever. With keen insight from CEO Gregg Steinhafel, this episode of Bizography reveals how Target—or Tar-zhay to its devotees—became both tastemaker and discount retailer extraordinaire while continually reminding its customers to “Expect More, Pay Less.”

Southwest Airlines: Herb Kelleher, the former CEO and co-founder of Southwest Airlines, changed the world by bringing no-frills low-fare airline service to the traveling public. The 79-year-old Kelleher grew Southwest from a tiny Dallas-based upstart with just four planes in 1971, to an industry giant that ranks #1 in the US in terms of passengers flown. Herb Kelleher says he gave Americans the “freedom to fly.” When he started Southwest, Kelleher says, only 15% of Americans had flown; today 85% of Americans have flown, and that’s in part due to the low-fare revolution started by Southwest Airlines and Herb Kelleher.

For more information and special web exclusives, log onto bizography.cnbc.com.

“CNBC Bizography” is narrated by actor J.K. Simmons.

“CNBC Bizography: George Foreman” will re-air on Wednesday, August 11th at 10PM ET/PT and Sunday, August 15th at 9PM ET.

Charles Schaeffer is the Executive Producer of “CNBC Bizography” for CNBC. Ray Borelli is the Vice President of Strategic Research, Scheduling and Long Form Programming.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.