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CNBC'S "LIQUID ASSETS: THE BIG BUSINESS OF WATER" WILL PREMIERE ON SEPTEMBER 30TH AT 9PM ET

(ALL TIMES ARE IN ET)

"Liquid Assets: The Big Business of Water" will premiere on Thursday, September 30th at 9pm and will repeat that evening at 1am.

The show will also air on Sunday, October 3rd at 9pm.

With only 3 percent of the world's water existing as fresh water, nearly every continent in the world is feeling the affects of the global water crisis, and many lack the basic infrastructure needed for delivery. For some, it's the lack of clean drinking water. For farmers, it's the inability to feed the thirst of their valuable crops. Just as "easy oil" has dried up, fresh water has become more difficult to access and transport.

Many believe that this crisis could be the cause of wars, while others believe it is the business opportunity of a lifetime. Is water the same as air; free for everyone? Should there be a price put on every last drop of h2o? Is water the most under valued, under appreciated commodity the world has ever known?

We'll take you to the American West where seven states compete for the same water from the Colorado River Basin. How long can it sustain such a demand? In Alaska and Wisconsin, there is an abundance of water. How can they capitalize on their excess supply? Does Chile have the answer to the public vs. private water debate? We go to the south of Chile where water rights are bought and sold and to the north which is one of the driest place in the world.

Did you know it takes 300 liters of water to produce a mug of beer, 100 liters per glass of milk and 16,000 liters for every hamburger? What happens to the cost of doing business as the water supply gets more and more strained?

CNBC’s Michelle Caruso-Cabrera explores those questions and more in the CNBC Original Production "Liquid Assets: The Big Business of Water."

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.