CNBC, the leading business and financial news channel, has appointed Justine Powell as Vice President Distribution, EMEA. Powell will be responsible for leading the channel’s distribution expansion across the region across TV and digital media including to large commercial premises including banks, financial institutions, hotels and airlines.
She will lead the strategy and implementation for the licensing of CNBC Video-on-Demand clips and long-form programming to pay-tv platforms and digital distributors and be responsible for relationships with cable and satellite operators across the region.
Increasing the channel’s distribution remains a key priority for the business, which announced in May that it had grown its distribution to more than 130 million households.
Powell is an experienced commercial operator within the media sector and joins CNBC from MTV International where she was Vice President Digital Media. She held overall responsibility for the company’s digital media footprint across Central & Eastern Europe, the Middle East, Africa and India, for both its music portfolio and its kids and family content. In this role she successfully drove audiences and increased revenues across numerous websites and mobile partners.
Prior to that she spent four years at the BBC, most recently as Senior Manager, BBC Future Media & Technology where she was instrumental in launching BBC iPlayer on major portals and social networking sites including MSN, Yahoo, MySpace and Bebo.
Powell will report to Mick Buckley, President and CEO, EMEA who commented, “Justine’s appointment will help us to build on our recent distribution growth. Justine has a great track record of working internationally with a variety of partners to develop and syndicate content, which will help us to further cement our place as the premier source of business and financial news and analysis.”
Justine Powell commented, “International broadcast media is my passion and I’m delighted to be joining CNBC at such an exciting time. It is an extremely respected global brand which is enjoying sustained success, both commercially and editorially.”
- ends -