Given how well things have been going for Ford, it would be easy to say the new Explorer SUV will do well simply because Ford is the hot brand right now.
And while there's no doubt the re-designed Explorerwill get plenty of attention because more buyers are putting Ford on their shopping list, that would be selling the company's new SUV short.
The Explorer is a huge improvement over the previous Explorer due to a powerful combination of a better design, vastly improved fuel efficiency, and more features drivers will want.
* Better Design: The new Explorer is a huge step up over the previous generation which was far from inspiring. What stands out about the effort the designers put into this Explorer is not only the more contoured exterior but also a far more refined interior. Explorer designer Mel Bettencourt has taken the SUV from boxy to bold by moving the wheels further out while adding a seamless look from the grill to the rear bumper.