Honda last week reported its best quarterly operating profitin over two years, thanks in large part to a 38 percent jump in deliveries in Asia. The company hopes to improve sales in the U.S. through a variety of initiatives, including better inventory management of the subcompact Honda Fit. It will also launch a hybrid version of the Fit in Japan later this year.
But how do you market the Fit? In the U.S., the small hatchback appears to be geared (heh, heh) toward attendees of ComiCon.
Sometimes the Fit is a "fierce defender" with six airbags!
Cooler than Tetris (in German!)!