In a market as volatile and unforgiving as this one, every company can get "hammered by the technicals," Cramer said Tuesday.
"You can't afford not to respect the charts," he said. "That's true even when it comes to our favorite stocks; the ones with the strongest fundamentals, the most powerful earnings momentum."
Take Apple, for example, which is one of Cramer's fave stocks. He thinks the Apple is "golden" in the long-term, but said it's tasting sour right now. To better understand why Apple's charts are acting this way, Cramer sought the help of Tim Collins, a highly regarded analyst on Wall Street. Watch the videoto see the full analysis.
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