As online breaches continue to rise, new companies aiming to guarantee that customers' data is secure are springing up, thanks to the investments of entrepreneurs and venture capitalists who are pouring tens of millions of dollars into tech startups.
Forrester Research, which reported that data breaches are reaching 100 million in the US alone, said that protecting online identity is a $2.5 billion market, growing 12 percent to 15 percent annually.
Within that sector are those that cater to individuals and small businesses. It alone is a $50 million market, which is growing by some 20 percent a year.
Startups are leading the way.