Apple's big event is coming up Wednesday, and Disney and News Corp are on track to announce that they'll rent TV episodes through iTunes.
It'll cost 99 cents to access a show 48 hours, while iTunes continues to sell the same episodes for $1.99. Sound risky? (Here's my blog on the situation.) Apple will make the experiment worth it for Disney and News Corp, by literally eliminating their risk, according to sources familiar with the situation.