"CNBC Titans #3 - Hugh Hefner" will premiere on Wednesday, October 13th at 9pm. The show will repeat that evening at 10pm, 12am and 1am.

The show also repeats on Sunday, October 17th at 9pm.

"CNBC Titans":

Turner, Foreman, The Donald, Hefner - the names say it all. See the stories of remarkable people and the businesses they made.

Get the real story behind some of the most famous icons, the greatest companies and the titans of industry who helped build them. Discover the key to their fortune and the passion that drove their success. They made a career out of turning the "unthinkable" into a reality, changing the world, how you do business - and have lived to tell about it.

Hugh Hefner:

At the age of 26, Hugh Hefner was at a low point in his life. In an unhappy marriage and an unfulfilling job, Mr. Hefner stood on Chicago's Lake Michigan Bridge contemplating the next step in his average life. He decided to start his own magazine. Gathering friends from the publishing world and eight thousand dollars he constructs the magazine Playboy. From publication to full blown international brand, Hefner becomes one of the most famous entrepreneurs of our time. Follow "CNBC Titans " into the life of the iconic playboy through his business accomplishments, failures and between the pages of a playboy model shoot.

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.