The advertising market is improving, Philippe Dauman, president and CEO of Viacom, told CNBC Monday, saying “business for our company is good.”
The media company , which owns MTV, Paramount, Nickelodeon, Comedy Central and BET Networks, among many others, is drawing profits and ratings, based on the strength of its divisions and the improving economy, Dauman said. He added that hit shows have also helped the media giant's bottom line.
“I said last week that we expect sequential improvement in ad sales growth this quarter,” said Dauman.
“We have enough visibility now that we expect [more] sequential improvement in the next quarter. And that type of visibility didn’t exist a few quarters ago.”