CNBC launches new segment series on Clean energy. ‘People, Planet, Profit’ to air on CNBC around the world, in association with The Zayed Future Energy Prize

SINGAPORE, September 23, 2010— CNBC, the leading business and financial news channel, has announced the launch of a new global 10 part segment series on clean energy called People, Planet, Profit. The series is sponsored by The Zayed Future Energy Prize, an annual award that celebrates achievements that reflect innovation, long-term vision and leadership in renewable energy and sustainability.

People, Planet, Profit looks at the next generation of clean technologies and goes behind the scenes of the most innovative companies and the unique energy they create. For each technology the series will assess if it’s a viable clean energy source and if it can turn a profit for investors. Each programme will examine cutting edge technologies including tidal wave, osmotic power, algae fuel, kite power and smart grids. The segments, which will air during prime programming, will be hosted by CNBC anchor Geoff Cutmore.

The series will be broadcast on CNBC’s three regional networks, covering Asia Pacific, Europe, the Middle East and Africa, and the United States, reaching more than 240 million households worldwide. The series launched in Asia Pacific and EMEA yesterday and started airing in the Unites States this week.

People, Planet, Profit will air on Thursday’s in Asia-Pacific at 1840 SIN/HK, and twice in EMEA at 09.45 CET and 16.45 CET.

About CNBC Asia Pacific

CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 390 million households worldwide. In Asia Pacific, CNBC is distributed to over 70 million households and is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network and a collaboration with China Central Television (CCTV). In China CNBC reaches 400 million homes via CCTV’s Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms.

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