Facebook's Sheryl Sandberg on Ads, the Facebook Movie and Privacy

I sat down with Facebook COO Sheryl Sandberg in an exclusive interview at Advertising Week.

She says the social network's ad business is booming: saying it's been a "big year," and that they're working with all the biggest advertisers. She wouldn't comment directly on competing with Google for ad dollars, but she's clearly confident in their competitive position saying. Facebook is the number one site and advertisers want to be where their customers are.

Sandberg told us about Nielsen's new measure of Facebook ads effectiveness.

As of this week Nielsen is measuring Facebook (and other sites) the same way they measure TV.

More measurement and exact tracking should boost ad revenues further. Sandberg says "we think our advertising is some of the most effective."

There was plenty Sandberg wouldn't comment on: its rate of growth, its revenue, the company's IPO plans, its valuation, the value of shares on the second market. But surprisingly Sandberg did comment on the controversial movie opening this Friday about Facebook's founding:"The Social Network." She said "I've seen it and it's fiction." She also emphasized that she's not concerned about the film having an impact on the company.

For more on the impact of Facebook's ads, the role privacy concerns play in Facebook's growth, and Sandberg's take on the site outage, watch my web exclusive interview with her.

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