A CNBC Original, FORD: REBUILDING AN AMERICAN ICON, will premiere Wednesday, November 10th at 9pm ET. The documentary will repeat at 10pm ET, 12am ET and 1am ET that evening.
The show will also air on Sunday, November 14th at 10pm ET.
Ford: Rebuilding an American Icon
CNBC goes behind the scenes at the Ford Motor Company to tell the inside story of its astonishing comeback just a few short years after nearly collapsing. The program shows Ford bosses, including the tireless and steel-nerved CEO, Alan Mulally, who bet nearly everything the company had in its quest to steer back from the brink. More astoundingly, Ford rescued itself without a government bailout, unlike rivals General Motors and Chrysler. Today, Ford appears to be a company with a bright future, but one shadowed by a mountain of debt.
The documentary, reported by CNBC’s Phil LeBeau, takes advantage of remarkable access to the company’s inner workings, introducing viewers to an unlikely pair of engineers charged with breathing new life into a legendary but tarnished Ford nameplate, the Explorer. It also profiles the Ford family, who unlike many other famous American business clans, have never given up their hold on the family firm, despite an unfortunate and well established knack for turning boom into bust.
CNBC cameras also travel to the front lines of the brutally competitive automotive industry, the rapidly expanding car markets of South Asia. Ford’s toehold in India, where it is investing heavily, is small, but tenacious, and the blue Ford oval is becoming increasingly commonplace on the crowded and exotic streets of the world’s fastest growing auto market.
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Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.