What's On: H-P, Consumer Sentiment, ISM

Here's what's up on Friday's Squawk on the Street:

--The focus is on the economy and your money. Traders react to personal income and spending for August as we countdown to the open.

--We're also getting a big speech from NY Fed President Bill Dudley. And keep your eye on Hewlett Packard . The conference call with the new CEO starts at 9am. The stock could be a big mover at the open.

--Minutes after trading begins, consumer sentiment for September hits the tape followed by the all-important ISM manufacturing report. Stay tuned, because after the number hits we'll have full analysis of the health of the manufacturing sector, its importance to jobs, trade and the speed of the economic recovery.

--And by the way, do you know which sector moves on average 2.7 percent on days when the ISM manufacturing number is released? We do. We'll reveal it and how to trade it ahead of the report.

--Also, Ted Rollins, CEO of Campus Crest Communities, a student housing REIT will be stopping by the NYSE. His company is making its trading debut. Find out why he's going public in this market.

--When it comes to your money, the materials trade worked in the third quarter — up roughly 17 percent. Will it continue into the fourth or is it time to bail on this play? We'll also tell you how to keep your money safe ahead of the weekend in today's Friday Trade.

--And did you know that the ultra wealthy increased spending by 24 percent on fast food in the second quarter? The trade down effect seems to be alive and well. We'll break down the new trend in retail and which companies stand to benefit.