CNBC, the leading pan-EMEA business and financial news channel, and Savills, the global real estate services provider, today entered into an exclusive agreement to promote luxury properties for sale from around the world.
CNBC will produce and create profiles on behalf of Savills of their top properties, which will be highlighted in 60 second commercial vignettes that will air on CNBC in Europe, the Middle East and Africa during prime programming including Squawk Box Europe and US Closing Bell. The vignettes will start airing from 18 October.
Savills will create a new website, www.savills.tv which will host all the video and provide more details for prospective buyers.
In the first agreement of its type, CNBC will benefit financially from the number of referrals generated and a share of the sale of each featured property. Precise terms of the agreement were not disclosed.
Both parties make good partners as CNBC’s audience consists of senior high net worth individuals, who are difficult to target and ideal prospective customers for Savills.
Paul Maraviglia, Vice President of Sales, EMEA for CNBC said, “This partnership is unique and enables Savills to reach our affluent and difficult to reach audience of CEOs and senior business leaders. This is the first time that the channel has entered into a partnership of this type, and we look forward to developing this concept and working with the Savills team.”
Charles Weston Baker, Head of Savills International Residential said, “CNBC provides us with an ideal platform to promote our high-end properties from around the world. We pride ourselves in having one of the broadest ranges of prime properties and investment opportunities across the globe for which CNBC is the perfect audience.”
Across the EMEA region, the channel reaches to 130 million households, is watched in banks and financial institutions and in leading hotels across Europe, the Middle East and Africa.
In the UK, CNBC is available on all major pay-TV platforms: Sky (channel 505), Virgin (613), TalkTalk (510) and Freesat (210).
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