Please ignore the publish date above. The following press release was originally published on Ocoteber 19, 2010.
CNBC, First in Business Worldwide, and HSBC Private Bank, one of the world's leading international private banks, today announced an agreement that sees HSBC Private Bank sponsor on-air and online activity across CNBC in Europe, the Middle East, Africa and Asia Pacific and Latin America.
HSBC Private Bank will also renew its association with CNBC’s Alternative Investing series for a second year. Alternative Investing, a 13-part series that looks at non-traditional investments and sectors where there is growing opportunity, will air on Tuesdays from 19 October at 06.50 (UK time), during CNBC’s flagship programme Squawk Box Europe.
HSBC Private Bank’s on-air sponsorship includes sponsored highlight vignettes, infographic spots – which include graphical animations of market data from alternative investment sectors – and vignettes featuring HSBC Private Bank experts discussing investment opportunities.
HSBC Private Bank will also sponsor a special report page for Alternative Investing, which will include video content, information on each topic discussed in the series and an archive of content from season one. The page will be supported by on-air promos running on CNBC encouraging viewers to visit the website. Various digital executions, including MPUs and Leaderboard units, will run on CNBC.com to promote the page.
Paul Maraviglia, Vice President Sales, EMEA at CNBC, said, "We are extremely excited to be working with HSBC Private Bank on this campaign for a second year. Our viewers include CEOs, business leaders and private investors who are always looking for new and innovative ways to invest their money."
Tony Joyce, Global Head of Marketing and Communications at HSBC Private Bank said, "We are delighted to be working with CNBC following a successful collaboration in 2009. As the bank that opens doors to alternative investment opportunities around the world, this partnership with CNBC presents a great opportunity to express HSBC Private Bank's brand values and differentiated strengths."