Nintendo Has Big Lead That Works Against Rivals: Exec

As Nintendo experiences falling sales of its Wii products and competition from other producers, including Microsoft, Nintendo of America’s president and COO told CNBC Thursday that the company’s installed base works in its favor.

“We’ve already sold 30 million pieces of hardware,” said Reggie Fils-Aime. “Our competition is way below that numerically. So for us, the right measure isn’t growing year on year, it’s ‘Are we continuing to drive installed base and are we continuing to sell the software?’ and that’s going very well.”

Fils-Aime also said that Nintendo is far ahead of competitors in motion-control devices, even though Microsoft’s new Kinectsystem of products, released recently, functions without a remote and relies instead on body-scanning.

“In terms of motion control, we’ve already sold 65 million remotes. That’s one remote for every five Americans. So we’ve got this fantastic lead in motion technology,” he added.

“What we need to continue is innovating on the games front. We’re going to innovate on the hand-held front, 3-D gaming, and for us it’s [about] marrying that technology with content.”