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The Anesvad Foundation Launches Project Habla - a Pioneering Initiative in Social Communication

BILBAO, Spain, November 12, 2010 /PRNewswire via COMTEX/ -- This Project Involves the Vulnerable Groups We Work With Filming Community Videos Using Mobile Phones, to Document Their Particular Situation.

Project Habla was born from the principle that communication is at the service of the community. It is a pioneering initiative in social communication run by the Anesvad Foundation, which seeks to allow the vulnerable people we work with to tell their own stories in first person, through films made on mobile phones.

Project Habla is a documental and participatory exercise and a social motivator, which aims to inform and raise awareness of the problems encountered in countries in the Southern Hemisphere and their struggle to access healthcare. It also aims to bring about critical thinking that will contribute to re-addressing the inequality and social injustice that occurs in the world and prevents access to basic rights.

To view the Multimedia News Release, please follow the link below: http://multivu.prnewswire.com/mnr/prne/fundacionanesvad/46309/ Beginning this first phase in Peru and Bangladesh, the beneficiaries of, and those involved in, cooperation projects with the Anesvad Foundation bring us closer to the reality of the fight against tuberculosis and human trafficking respectively. Through their work and efforts they show us that it is possible to eradicate both these evils and guarantee the effective right to health. With prior training these people have been able to produce audiovisual material that is useful for their own community, fostering people's participation and involvement in the issues that affect them the most, but which are often hidden.

"We still believe it is possible... and we will tell you how" The Foundation is basing its new institutional campaign, which launches on Monday the 15th of November, under the slogan "We still believe it is possible... and we will tell you how." The whole campaign focuses on the experiences of people living in Peru and Bangladesh and comprises of two TV commercials, six documentaries filmed on mobile phones and various 2.0 web activities. The development NGO's audiovisual platform, Anesvad.tv, on which you can discover more about Project Habla and other work carried out by the Foundation and its partners in the Southern Hemisphere, will go live to coincide with this launch.

For more information contact:

Nagore Eskisabel, Adrian Seminario and Miren Hualde

External Communications Department, Anesvad Foundation

comunicacion@anesvad.org

+34-606-31-28-37 SOURCE Fundacion Anesvad www.prnewswire.com Copyright (C) 2010 PR Newswire. All rights reserved -0- KEYWORD: Spain INDUSTRY KEYWORD: HEA

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