Research and Markets: Greater Demand for Energy-efficient Automation across Different Industries Drives the European MV AC IHP Market

DUBLIN, Nov 12, 2010 (BUSINESS WIRE) -- Research and Markets ( has announced the addition of Frost & Sullivan's new report "European Medium Voltage AC IHP Motors Market" to their offering.

European Medium Voltage AC IHP Motors Market research service aims at understanding the market dynamics of Medium Voltage AC IHP Motors prevailing across different end - users segments and product types. Market drivers and restraints indicated in the research along with their possible impact levels could be of much help to the companies in adopting a strategic tool by overcoming the challenges. This study also provides a comprehensive analysis of the distribution channel involved and the competition in the market. The market figures provided during forecast period are estimated based on the impact levels of the market drivers and restraints during that time frame.

Market Overview Greater Demand for Energy-efficient Automation across Different Industries Drives the MV AC IHP Market Industrial growth, new technologies and the need for automation in industries such as power generation, oil and gas, chemicals and petrochemicals, metals and mining, marine and shipbuilding, water and wastewater and the packaging industry are boosting the demand for energy-efficient electric motors. Additionally, the drive to reduce carbon emissions and the focus on greater energy efficiencies are likely to increase the adoption of MV AC IHP motors. Unhampered investments in the oil and gas sector have stepped-up the demand for customised MV AC IHP motors in Europe, says the analyst of this research. Energy-efficiency and enhanced reliability of the applications have further increased the uptake of new MV AC IHP motors. The energy consumed by electric motors in Europe accounts for two-thirds of the power consumed in the industry. Therefore, there is enormous potential for energy savings with the optimal use of industrial motors.

The shortage of power led to an escalation in energy prices, impelling customers to resort to the usage of energy-efficient motors and variable speed drives.

However, the over capacity of end-user plants is limiting new installation of MV motors. Capacity utilisation of end-user plants in Europe has drastically reduced because of the fluctuating demand for consumer goods. Manufacturing plants in Europe operate significantly below their production capacities, partly aggravated by the economic crisis. Customers are increasingly debating on the total cost of ownership of an electric motor on its purchase, explains the analyst. The operational expenditure on an electric motor involving costs such as initial purchasing, energy and lifetime maintenance costs is considered a meaningful investment by the customers in augmenting their production capabilities.

Integrated product portfolio and improved manufacturing practice along with competitive pricing and value addition to justify the pricing are the keys for growth in the European MV AC IHP motors market. Flexible manufacturing practices will help the European MV motor manufacturers to remain operationally efficient with a firm control over operational expenses, concludes the analyst. This will help them sustain their profit margins in the short-term, despite the declining demand.

Key Topics Covered: 1. Executive Summary 1.1 Definitions and Scope of Research 1.2 Market Overview - a. Market Segmentation - b. Market Life Cycle Analysis 1.3 Summary of Major Findings - a.

Analysis by Region - b. Analysis by Products - c. Analysis by End Users - d.

Growth Opportunities and Revenue Forecasts - e. Conclusion 2. Industry Overview 3. Energy Efficiency and its Impact on Electric Motors 3.1 Energy Efficiency Trends for AC IHP Motors - a. Roadmap for Implementation of Energy Efficient Schemes for Electric Motors - b. Incentives and Rebates for Energy Efficient Motors 3. European Medium Voltage AC Integral Horse Power Motors Market Analysis 3.1 Industry Challenges 3.2 Market Drivers and Restraints 3.3 Market Analysis 3.4 Market Forecast - a. Revenue Forecasts for the Total European Medium Voltage Integral Horse Power Motors Market - b. Unit Shipment Forecasts for the Total European Medium Voltage Integral Horse Power Motors Market 3.5 Market Trends - a. Trends by Regions - b. Trends by Products - c. Trends by End Users - d.

Pricing Trends 3.6 Competitive Analysis - a. Competitive Structure and Market Share Analysis 3.7 Strategic Recommendations 4. European Medium Voltage AC Integral Horse Power Motors Regional Analysis 5. European Medium Voltage AC Integral Horse Power Motors End-user Analysis 6. List of Key Industry Participants For more information visit SOURCE: Research and Markets CONTACT: Research and Markets Laura Wood, Senior Manager, U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2010 -0- KEYWORD: Europe INDUSTRY KEYWORD: Professional Services