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Bally Technologies to Host Playboy(R) Playmates Juliette Frette and Tyran Richard at the Global Gaming Expo (G2E) November 16-18 at the Las Vegas Convention Center Playboy Playmates to sign autographs with G2E media, attendees as Bally showcases its new P

Nov 12, 2010 (BUSINESS WIRE) -- Bally Technologies, Inc. (NYSE: BYI) WHAT: Bally Technologies invites the media and G2E attendees to its G2E exhibit #1230 for autographs with Playboy Playmates Juliette Frette and Tyran Richard, who will help promote the continued success of Bally's worldwide hit Playboy video slots. At G2E 2010, Bally is showing its global favorite Playboy Platinum(TM) game on the standout ALPHA Elite V32 cabinet. Also showcased at G2E will be Bally's new Playboy Hot Zone(TM) game on the sleek ALPHA 2 Pro Upright cabinet, which is sure to appeal to players and Playboy fans alike with its animated Playmates, playful graphics, and patented new Hot Zone game-play mechanic, in which a Hot Zone overlay appears on the reels during the base game and free games, and all symbols under the overlay become Wild. WHERE: Bally Technologies' Exhibit #1230 Global Gaming Expo (G2E) 2010 Las Vegas Convention Center 3150 Paradise Road Las Vegas, Nevada 89109 WHEN: Tuesday, November 16 and Wednesday, November 17: 11 a.m.-1:30 p.m. in the Playboy Hot Zone game area 3:30-5 p.m. at the VIP Customer Reception upstairs in the Bally booth WHO: An anticipated crowd will be on hand to see and play Bally's Playboy slot machines and meet Juliette Frette, June 2008 Playmate of the Month, and Tyran Richard, March 2007 Playmate of the Month. MORE: Bally Technologies G2E Microsite Bally Technologies G2E Virtual Press Office Global Gaming Expo Website CONTACT: Laura Olson-Reyes Director of Corporate Communications (702) 584-7742 Direct Lolson-reyes@ballytech.com About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.

Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

-- BALLY TECHNOLOGIES, INC. -- (C)2010 Playboy. PLAYBOY and RABBIT HEAD DESIGN are trademarks of Playboy and used under the license of Bally Gaming, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6503048&lang=en SOURCE: Bally Technologies, Inc.

CONTACT: Bally Technologies, Inc. Laura Olson-Reyes, 702-584-7742 Director of Corporate Communications Lolson-reyes@ballytech.com Michael Carlotti, 702-584-7995 Vice President of Treasury and Investor Relations mcarlotti@ballytech.com Copyright Business Wire 2010 -0- KEYWORD: United States

North America

Nevada INDUSTRY KEYWORD: Women

Entertainment

Casino/Gaming

Technology

Consumer Electronics

Hardware

Software

Audio/Video

Celebrity

General Entertainment

Consumer

Men SUBJECT CODE: Advisory

Trade Show

Photo/Multimedia